 Not Quite the Same
People trust marketers LESS than lawyers, bank executives, journalists and real estate agents. Public relations executives have taken over from estate agents as the professionals the public trust least. Fewer than 20% of people say the paid representatives of a company are credible sources of information.
And, when people think marketing, they often think of "all style, no substance". Flakes, fluff, and eye candy. But it doesn’t have to be that way.
Marketing is as much an art as a science. Part intuition, part analysis.
Most marketers are heavily skewed toward communications or straight sales. Great concepts or great numbers. But rarely both.
Then there’s me. I’m not quite the same. I’m all about the message, the numbers, and the plan to get there — with a little passion and the requisite qualifications.
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My blog mentioned in the Toronto Star.
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See what Andréa is thinking here.
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