PROFILE
Marketing management professional with MBA, 10 years of experience and a record of achievement
in business retention, lead generation, communications, strategic analysis and market research for the high tech industry. Demonstrated leadership
ability in identifying and solving business problems, managing projects, developing relationships and improving processes.
KEY ACCOMPLISHMENTS
BUSINESS RETENTION AND LEAD GENERATION
Planned and executed international telemarketing campaign, generating 500 leads and
a 5% response rate.
Qualified prospects at tradeshows, gaining 150 new leads for client in 6 weeks
Promoted system upgrades, generating a 31% response rate among clients
Planned and executed $10,000 webcast series that resulted in 100% of participants
surveyed valuing content and 75% planning to purchase a new system within 6 months
Developed and executed client referral program, driving leads and leveraging client
base
Initiated marketing metrics, tracking the generation and conversion of leads,
suspects, and clients, as well as expenditures and effort required to meet revenue projections.
Through a webcast series, met 50% of FY01 incoming lead needs by March 2001; 75% were
unhappy with their current technology and planned to purchase in the next six months.
Developed and executed a client referral program, driving new leads and leveraging
client approval.
Attracted 150 banking executives worldwide to client conference via direct mail
campaigns.
MARKETING
COMMUNICATIONS
Launched the world’s first customer relationship management-based banking
system, a product that continues to serve as core revenue producer
Managed brand, intellectual property and campaigns for treasury management
system
Implemented intranet, making company first mover in 24x7 access to sales and technical
information
Integrated branding programs by repositioning collateral, mapping it to the sales
funnel, so that a strategic, branded suite of tools supports the sales team.
Developed winning applications for Canada Export, CIBC Job Creation, and Best in
Microbanking, and BC Technology Industry Association awards, increasing corporate, product and client recognition.
Wrote and art-directed press releases, brochures, data sheets, whitepapers, success
stories and collateral
Educated sales teams with presentations, RFP development, and proof of concept
projects
Won contract to write sales literature for Hewlett-Packard’s Sacramento Procurve
networking product line; contract was extended to include literature for Canadian headquarters
Created and implemented marketing plan for involvement in Microsoft’s SQL 7.0
launch, including developing content for a feature/benefit guide and new website
Wrote and published more than two-dozen articles for magazines and newspapers.
STRATEGIC PLANNING AND MARKET RESEARCH
Developed market analysis and received board approval for plan to launch
world’s first online cash management system, which gained multi-million dollar investments from Wachovia and Bank of Montreal
Developed business plan for food-processing plant and grocery store, resulting in
$97,000 in seed capital
Researched and prepared proposals that resulted in client receiving $100,000 in
government grants
Created marketing and business plan that resulted in $60,000 in seed capital
Developed marketing plans, including positioning, competitive analysis, lead
generation, business retention, media relations, and pricing for prospects, customers, partners, press and analysts.
Conceived and implemented distribution plan, and negotiated agreements with
distributors for a new, untested product, helping to grow company despite obsolescence of core product
Developed, executed, and measured marketing campaigns, including prospect, suspect,
customer, and partner acquisition and retention, brand management, and market research.
Performed market, competitive and customer analysis, and recommended appropriate
strategies, including pricing, budgeting, marketing, distribution, and campaigns.
MARKETING & BUSINESS EXPERIENCE
Specific position details and full resume available upon request.
EDUCATION
Executive MBA, 2001 - 2003
Simon Fraser University, Vancouver, BC
Tong Prize in Entrepreneurship
Runner-up for Scotiabank Award for Women Entrepreneurs
Bachelor of Arts (English major; Communication minor), 1991 - 1997
Simon Fraser University, Burnaby, BC
Studies in communication, graphic design, marketing, pricing, publishing, writing, and
editing.
Statement
Results