My Expertise

  • Business Retention & Lead Generation
  • Research, Analysis & Strategic planning
  • Communications

    Business Retention & Lead Generation

  • Lead management systems
  • Generation of contacts, leads, and clients
  • Retention of existing clients
  • Conversion of leads
  • End-to-end lead management
  • Sales pipeline analysis
  • Development of tools to support lead conversion and business retention

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    Research, Analysis & Strategic planning

  • Business plan development
  • Identifying market opportunities
  • Market and sales forecasting
  • Triangulation of market data
  • Pricing, costing, and financial analysis
  • Return on investment calculation
  • Strategic analysis

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    Communications

  • Strategic communications planning
  • Messaging
  • Positioning
  • Project management
  • Collateral development
  • Web management
  • Event management
  • Online marketing programs
  • Direct mail
  • Database marketing
  • Writing and editing
  • Creative concepts
  • Art direction
  • Vendor management

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  • News

    My blog mentioned in the Toronto Star.
    More...

    Blog

    See what Andréa is thinking here.

    Contact

    email:

    © 2004-2006 Andréa Coutu