Vancouver Marketing Consultant Andrea Coutu's Blog

What is Viral Marketing and the Barcadi Liver Ad

General

2006-04-15 03:18:17

What is Viral Marketing? Viral marketing is what marketers use to gain publicity through existing social networks. Achieved through word-of-mouth contact, viral marketing spreads quickly -- like a virus.

Right now, Bacardi Live Radio is hot on the viral marketing scene, as rum and music fans forward news of the site to one another. Cool idea, but bad name. I saw "Barcadi Liver Ad" until I got to the I in the URL.

My Previous Viral Marketing Posts

I Listen to Jack FM - Viral Marketing or Not

Starbucks Coffee Cup Viral Marketing

Bumvertising Viral Marketing

Pokerfacebook Viral Marketing

Beware the Heat Viral Marketing

Subversive Marketing

Business Trends for 2005

Hockey Strikes Sends Advertisers Scrambling

Vancouver Olympics Ambush Marketing

Moolatte

(c) 2006 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
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Comments:

Liver...that really sticks out.

— G Theron