Vancouver Marketing Consultant Andrea Coutu's Blog

Wal-Mart goes Amish

General Marketing

2005-05-20 10:35:30

Wal-Mart's new Ohio store caters to the Amish. Complete with hitching posts for horse-drawn carriages, plain fabric, blocks of ice, and non-electric appliances, the store opened to the public this week. Talk about taking mass products to a niche market!

Wal-Mart, one of the world's biggest retailers, recently committed to save one acre of wilderness for every acre it develops.

(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
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