Vancouver Marketing Consultant Andrea Coutu's Blog

Don't email anyone under 30

Technology Adoption

2005-07-28 20:15:27

Only old people use email, according to a new survey by Pew Internet and American Life Project. Teens say email is fine for discussions with their parents and institutions, but all the cool kids are using instant messaging (IM) these days.

While most teens still use email, half of those surveyed said they IM daily, sometimes spending two hours using messenger programs. They use IM to send weblinks, photos, music and video clips -- whereas adults usually just send text.

Although many companies have targeted teens with email, smart firms will make a move to embrace instant messaging friendly campaigns. Teens will exchange weblinks if they're cool, but the instant nature of IM means they'll move to the next new thing quickly. Move over, Subservient Chicken.

(c) 2005 by Andrea Coutu. Vancouver Marketing Consultant. All rights reserved.
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