Vancouver Marketing Consultant Andrea Coutu's Blog

Consultant Email Marketing Vancouver Advice

General Marketing

2006-04-09 21:26:31

Ideas for email marketing from a Vancouver marketing consultant.

Email marketing tips can help your marketing programs stand out. People like to buy from people they know, like and trust. The trick with email marketing is to make your marketing campaign work hard to build the tenets of that relationship.

To build credibility through copywriting, marketers use several techniques:

Straight-forward language – tell it like it is. People don’t trust jargon.

Back up your points. Link your company’s accomplishments to its promises.

Note awards, ratings, rankings and press on your company. Trusted third parties do more to build your credibility than your own statements ever can.

Provide testimonials from your customers, partners and the media. People are more likely to trust you if other people are willing to put their name beside yours.

Show your track record. Tell people how many customers and products you have. Note how many years you’ve been in business.

Tie in internal statistics. If you still have your first customer, still sell your original product, or just signed your 5000th customer, let people know.

Next time, I’ll point out how marketers build credibility through graphic design.

Marketing and Direct Mail Articles

How to send email without spamming

Tell me, don’t sell me: consumers hate marketing

Marketing means more than marketing communications

To market a product, build the product

Distribution key to marketing success

Pushing buttons in the buyer's brain

Measuring the value of marketing

Vancouver direct mail example

Marketing Resources

My marketing services and qualifications.

We still encourage our clients to do email marketing, but it's important to recognize that the returns continue to diminish. Over the past decade, spam and the white lists used to protect against it have had a big impact on the click-through and open rates for email newsletters et al. You need to ensure you only expend a reasonable amount of time or effort on email marketing, and ensure your expectations are appropriate.

— Darren

You're right on the money with that comment, Darren. People receive a lot of email now. Years ago, many people would open an email, just because of the novelty of receiving an email. Nowadays, many people delete messages they've actually signed up to receive. So, in addition to creating credible direct email campaigns, it's important to make sure you can break through the noise.

— Andrea Coutu

News

My blog mentioned in the Toronto Star.
More...

Blog

See what Andréa is thinking here.

Contact

email: