Vancouver marketing consultant Andréa Coutu is an MBA marketer, copywriter, freelance writer, Internet marketing specialist, market research analyst, and web project manager. Her expertise includes marketing companies, building websites, developing business plans, copywriting collateral, performing market research, and freelance writing. She has worked with companies in high technology, financial services, non-profit, publishing, and creative services. A published Vancouver freelance writer, Andréa Coutu has a full portfolio of brochures, success stories, direct mail, web copy, guides and booklets. Her name is actually Andréa Coutu. Learn more in her Vancouver marketing blog.

Vancouver Marketing Company

Andréa Coutu operates Abakai Management Company, a Vancouver marketing company with years of experience in helping companies gain success through marketing. She has acted as a marketing consultant for a range of industries in the US and Canada. Her fast, affordable and professional marketing service helps Vancouver companies market their products and services.

Marketing Consultants

As a marketing consultant, Andréa Coutu draws from a proven track record and an Executive MBA. Having previously served as a marketing manager, Andréa understands the challenges clients face. Whereas many marketing consultants are really marketing writers, web designers or graphic designers, Andréa offers true marketing consulting services. She supports companies in analyzing markets, building marketing plans, developing pricing, launching products, delivering products through channels, as well as promoting products, companies and services.

Marketing Writer

A proven, nationally published freelance writer, Andréa offers copywriting, sales writing and content development services. Well-versed in marketing and advertisement strategy — including AIDA (Attention, Interest, Desire and Action) — Andréa can help manage campaigns from end to end. Her past marketing writing projects include success stories, advertisements, articles, brochures, news releases, sales collateral and other marketing communications.

Services offered:

Business Retention & Lead Generation

• Lead management systems
• Generation of contacts, leads, and clients
• Retention of existing clients
• End-to-end lead management
• Sales pipeline analysis
• Development of tools to support lead conversion and business retention

Research, Analysis & Strategic planning

• Business plan development
• Identifying market opportunities
• Market and sales forecasting
• Triangulation of market data
• Pricing, costing, and financial analysis
• Return on investment calculation
• Strategic analysis

Marketing Communications

• Strategic communications planning
• Messaging
• Positioning
• Project management
• Collateral development
• Web management
• Online marketing programs
• Direct mail
• Database marketing
• Writing and editing
• Creative concepts
• Art direction
• Vendor management

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